What is Flexible Packaging?
Flexible packaging is the general name of packaging made of flexible and foldable materials. This type of packaging is widely used for packaging food, pharmaceuticals, cosmetics, agricultural products and many other industrial products.
Materials such as polyethylene (PE), polypropylene (PP), polyester (PET), nylon (PA) and aluminum foil are generally used for flexible packaging production. The flexibility and lightness of these materials provides ease of transportation and storage during transportation and storage of products. Flexible packaging is also an effective tool for increasing the shelf life of products and marketing activities.
Various technologies are used in the production of flexible packaging. Flexible packages can be produced in different sizes and shapes according to the demands and needs of the users, as well as can be customized in terms of printing process.
Printed flexible packages can be customized according to their characteristics such as brand, color and pattern in order to increase the awareness of the products. Printed flexible packages can be produced using different printing techniques. Techniques such as flexo printing, gravure printing, offset printing, digital printing and flexo-gravure hybrid printing are used for this purpose. Each technique has different features in terms of print quality, speed and cost.
Flexible packaging has advantages such as less material use, reduction in transportation costs, ease of stocking and storage, less waste generation and ease of recycling compared to traditional box packaging. In addition, this type of packaging provides ease of use to customers while preserving the products.
To summarize, flexible packaging is a type of packaging widely used in many industries thanks to its light, flexible, print-compatible and recyclable features. Printed flexible packages increase brand awareness and improve the packaging process of products.
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Flexible Packaging